Khobar, Saudi Arabia
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Saline Water Conversion Corporation

20 | 10 | 2014

Brand Film Production

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Project Brief

We have worked for The Saudi Water Academy, which is locally recognised for pioneering training in desalination technologies.

SWCC Academy approached us with a clear mandate to produce a high-calibre cinematic film that captures the essence of the Academy’s mission, values, and its role in shaping the future of water, energy, leadership, and innovation across the Kingdom and beyond.

Client Requirements

  • Producing high-quality video reflecting SWCC’s international values.
  • A narrative-driven approach showcasing core training programs in water, renewable energy, AI, leadership, and environmental sciences.
  • A full-scope production covering concept development, on-site filming, graphics, and voice-over.
  • Global aesthetic, Saudi identity: The film had to appeal to an international audience while staying rooted in Saudi culture and vision.

Challenges

  • Balancing technical content with storytelling
  • Hard planning of coordinating location permissions, equipment transport, and shoot timing across multiple Academy sites. 
  • Maintaining brand integrity across formats.

Production Process

Building a compelling script that resonates with SWCC’s values is the first step we have taken. Our creatives have formed a suitable foundation of a visual storyboard, mapping each frame with the motion flow and pacing. 

Using industry-standard cinema cameras and stabilisers, we filmed on-site at multiple SWCC facilities. With sweeping wide shots, dynamic close-ups, and immersive movement, we compose each frame to reflect the Academy’s technological sophistication and modern infrastructure. We don’t miss leveraging natural light and architectural geometry to echo the themes of clarity, precision, and forward-thinking.

This level of the process included:

  • High-end colour grading to match cinematic standards.
  • Seamless transitions to maintain rhythm and continuity.

We chose a professional narrator who delivered the voice-over with a confident, clear tone. We engineered the audio landscape with:

  • Cinematic sound design
  • Original score layering (licensed, non-stock)
  • Precision mixing to ensure clarity across all platforms

Results

  • The final film delivered exactly what SWCC envisioned and beyond. We reflect the Academy’s position at the forefront of global water education, increasing visibility on national and international platforms through high-quality media assets. The film is used as a promotional video in global events, training programs, and leadership summits.

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