Yelo for Rental Car Agency
20 | 10 | 2014
Visual Branding Film
Video production Saudi Arabia Cinematic production house Saudi Arabia Production house Riyadh Video production Khobar Commercial video production KSA Saudi Arabia video production company GCC video production services شركة إنتاج فيديو في السعودية (Video production company in Saudi Arabia) إنتاج سينمائي في الرياض (Cinematic production in Riyadh) As a premier media production company in Saudi Arabia, 3D Production is a cinematic engine built to turn your vision into measurable visual impact. We are a full-service production house in Riyadh and Jeddah, specializing in strategic storytelling that captures attention. Our core services include high-impact videography, professional photography, dynamic motion graphics, and cutting-edge 3D animation. We merge stunning aesthetics with rich sound design to create compelling corporate videos, commercials, and digital content that cuts through the noise. At 3D Production, we direct every project with passion and deliver a final product that builds your legacy. Partner with us for creative production that resonates with audiences across the Kingdom.Commercial videography Riyadh Product videography Saudi Arabia Documentary film production KSA 3D animation studio Riyadh Corporate video services Khobar Brand films Saudi Arabia Advertising video production Event videography GCC Real estate videography Saudi Arabia Motion graphics services Khobar تصوير إعلانات تجارية (Commercial advertising photography/videography) إنتاج أفلام وثائقية (Documentary film production) خدمات الرسوم المتحركة ثلاثية الأبعاد (3D animation services)Video production company in Riyadh Best production house in Khobar Video services in Dammam (often searched along with Khobar) Jeddah video production (to attract clients from the west coast) Cinematic videographer Riyadh Production studio rental Khobar Video production for events in Saudi Arabia إنتاج مرئي في الخبر (Visual production in Khobar) استوديو تصوير في الرياض (Photography/video studio in Riyadh)Best cinematic video production in Saudi Arabia Hire a video production team in Riyadh Saudi Vision 2030 video production NEOM project video production services How to create a brand documentary in KSA Top-rated commercial director in Riyadh High-end product videography for e-commerce Professional 3D animation for engineering projects Creative agency video partner in Saudi Arabia
Project Brief
Yelo, a car rental company in the Saudi car rental sector with a fleet of over 27,000 vehicles. Yelo had an urgent need for a cinematic brand film to tell its evolution story visually from traditional roots to a modern-day car rental.
Their objective was to highlight their legacy, growth, and diverse range of services, including airport rentals, monthly subscriptions, long-term leasing, and limousine offerings. Our tale was connecting emotionally with a wide audience while showcasing Yelo’s commitment to quality, innovation, and leadership in the market.
Client Requirements
Showcase Yelo’s journey from traditional roots to a modern car rental company.
Emphasize Yelo’s legacy, growth, and diverse services (airport rentals, monthly subscriptions, long-term leasing, limousine offerings).
Connect emotionally with a wide audience by creating a narrative that resonates broadly.
Highlight Yelo’s dedication to quality, innovation, and market leadership.
Challenges
There were two time periods, and we have to maintain a visual and thematic harmony across them. So, we concentrate on:
- Colour continuity across decades
- Sound rhythm matches the evolving tone.
- Aerial and ground-level transitions that feel immersive, not abrupt.
- Styling and props are accurate to each era without overpowering the core message.
The essence of heritage must be captured without slowing down the energy of film.
Production Process
The Art Department in 3D Production developed a storyline that reflects Yelo’s evolution from traditional Saudi roots to a modern and high-performance brand. There was a combination of emotional storytelling and brand massaging to resonate with a wide audience. A detailed visual blueprint was created through storyboarding, location planning, and visual treatment to align mood, era, and tone.
We capture unbelievable shots across diverse locations, blending heritage-inspired environments with sleek modern settings. We used aerial shots, handheld cinematography, and choreographed transitions to shift between periods. We shot a video of real cars, from vintage models to Yelo’s current luxury fleet, supported by purposeful lighting and camera movement to ensure visual consistency and emotional flow.
3D Design Studio put their efforts into applying:
- Colour grading is applied to unify the film's tone across the era.
- Dynamic sound design that evolved with the visuals
- Warm and trustful voiceover to add more depth and clarity
We optimised the final edition to be used for multi-platform and valuable to serve as a core digital asset that reinforces Yelo's identity.
Results
We have produced a film work as a powerful presentation of Yelo as a brand legacy and forward-looking identity.
- Increasing engagement.
- Reinforcing market trust and deepening emotional connection with customers.